The trick with Viral Marketing is to not only create something that goes viral, but to have a goal and outcome for it as well.
A good example of this was when I signed up for a simple piece of software that would monitor the blogs I like so that I could comment faster on the good posts. I do not remember how I first found out about it, but it got me on the guys list. Later I joined a broader system that was a monthly fee.
No, this is not a huge viral marketing example like Hotmail was. Instead, it is interesting because it was fairly viral and it was targeted to his audience. He knew exactly what his audience would be interested in and he wanted to grow his list of people that were likely to buy his other products.
Not a trick - it was good marketing. A good give-away that generated a list of people willing to pay for more down the road.
Too often, something goes viral and people refer to it as viral marketing. Unless it has a marketing goal it is just a popular thing.
Here are some examples of Viral Marketing goals.
1. Email List Development - This is probably the big one. It is easy to integrate and you can get a lot of value in the future from your list.
2. Branding - If your video just went viral, you are probably not getting emails or anything. Hopefully it is strengthening your brand and getting people to go do a search on you.
3. Up sell - Careful - if you up sell too hard you are probably not going to go viral.
4. Web Traffic - Your viral marketing item may have all kinds of links back to your site for studies, instructions, a forum for users, etc. It depends on the product.
5. RSS Subscribers and Twitter Followers - If your viral or buzz item is interesting, you can encourage other people to follow your twitter or rss to find out about updates and new.
Get more: Viral Marketing Ideas
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