Answer this honestly if you are a network marketer and have a company generated website. Has it be successful in attracting a ton of prospects to your business funnel or the only time people will see it is if you actually send someone your web address?
We’re thinking the latter is more the truth and it’s an issue with having a company generated MLM website. That’s nothing against your company and kudos to them for giving you the tools to help grow your business but in this article, we want to show you why having your own website, separate from your company, will go a long way to turning your business around.
You see, an attraction marketing website should be about you, about your knowledge, about your training advice…are you getting the picture? And more importantly, it should be the only MLM website of it’s kind out there.
That’s the problem with a company generated site; they all look the same, all have the same information, all push the products and the company and get lost in that internet wilderness never to be seen by the rest of the world.
One of the advantages of having your own site is you are creating a relationship with your visitors and eventual business partners. It’s one of the principals taught by Ken Evoy at Site Build It! who not only provides the perfect vehicle for network marketers to build their own MLM website, but he also teaches you how to implement the attraction marketing and presell factor turning your site into a lead generation machine.
Site Build It Is Perfect For Network Marketers
With your own attraction marketing website, apart from having the ability to properly SEO optimize it, you can also implement the attraction marketing principles which bring people into your funnel.
Branding yourself is so important in network marketing. Once you break out of the company website syndrome and build your own real estate, you’ve suddenly increased your exposure and more importantly, separated yourself from the crowd.
Remember though, your own site won’t guarantee you the right exposure unless you understand how attraction marketing works. It’s not about promoting your company or products.
It’s about promoting yourself; no, not putting your biography on it but by educating and training your readers. Can you see where we are going with this?
For example, if your company promotes nutritional products, then instead of writing content about specific products which in most cases you won’t be able to do, you talk about the benefits of nutrition, the how to of nutritional intake, why it can improve your well being and you can even talk about how to pick a quality product from rubbish.
These are just some ideas but the main point here is, by providing your readers with valuable information like this, they will look towards you as an authority.
And by giving them the opportunity to subscribe to a regular newsletter in time, you can begin to recommend products they can look at to back up informative content. It’s all about building relationships with your visitors and with your own attraction marketing website, that’s exactly what you will achieve.
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