Attraction marketing is something that lots of marketers don’t recognize. Sales or selling is a bad word to lots of people. They forget that to be able to buy anything you first must make a sale to get the money to buy. People tend to put together a salesperson with the classic stereotypical used car sales person. Lots of people have had the afflicting experience of walking on a car lot and then being swarm by salespeople looking to “help you!”
God help you if you do choose to purchase a vehicle from one of these salespersons because you’ll have to do the negotiation dance. This is when you name your price and then the sales person takes it to his sales manager who makes a counter offer. This goes on for a while until you get the heck out of there or buy. This process is terrible.
Now if one of these salespersons started giving out his business car offering a free report on how to purchase a vehicle with insider secrets then this would be a great report with thorough insider information. He turns into an expert and obtains your trust.
So who do you think you would purchase a vehicle from - one of the scavengers waiting on new prey or the sales person who has your trust? You would definitely purchase from the sales person who gave you the free report.
Here is the reason why - you bought from this guy because he did not sell you. The only thing that he did was to offer you the information that you needed to make your decision. He led you through the process without making you feel afflicting.
This is a great example of attraction marketing.
Imagine your success if you started using attraction marketing in your stay at home business.
How could you do this in your business? Well here are a couple of pretty simple thing that you can do to get started.
Start to focus on how you can serve your prospect, client, or customer.
Start thinking about the needs of your dream prospect. Network marketers have been chasing people in all sorts of ways and in all sorts of places. The conversation usually starts with, “I want you to look at my new business” or “I want you to check out my new health drink.” This is terrible because it starts with selfish intent that lots of people can recognize and are resistant to those methods. The reality is that most people don’t care about what you want.
Now attraction marketers know that the best way to get a person to work with you or take a look at what you are offering is to know how your product or opportunity will benefit the prospect. You do this by genuinely being interested in that person and asking good pertinent questions. The you can tell then how your offer/product will solve some of their problems. Talk to them from their point of view and not yours.
Start promoting you as an expert and offering information that people want.
This sounds a little whacked especially if you don’t feel like an expert. You must remember that this is a relative term. You can be an expert as long as you know and do more than the next person in your field.
The best way for you to portray yourself an expert is to give out some information pertaining to your chosen business field. This could be a tips report or describing an productive method that you have used to grow your business. This doesn’t have to be something outrageous; it just has to be good solid information.
You don’t have to worry if you feel like you don’t have anything to offer. Look for someone else’s report and give it out. You can do a review pertaining to a product or program which will get the ball rolling. One of the best reports used is the 7 lies of network marketing. Good network marketers have used this free report to promote their business and generate leads.
Once you start to get the feel for this awesome marketing method you will start getting all sorts of ideas. You can always check out an attraction marketing blog or site to get more ideas. Also join a network marketing coop to fully take advantage of all your marketing efforts.
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