01 Feb 08 Keep Yourself Above The Fray…
It’s NOT About the Best Product….
It absolutely amazes me when people in competing home businesses say, “My _______ juice is better than your _______ juice.” This approach is weak and gets you no results. Who is going to win in a contest of comparisons?
The fact is that no one will win. Each will walk away hoping to never talk to that person again and feeling beaten down because of it or prideful because they feel that the “won”. But no one wins in that situation. You aren’t going to accomplish anything because at all value has been stripped away from the other person. So please don’t compare your product with others. This tactic simply does not work. It’s not about WHAT product is best at all.
It’s about who is best. That is who is best at building their own list of leads that they personally generated. Then its about who can stay in touch with that list and provide them valuable information so that they will come to YOU with their credit card in hand asking to join your business.
There are at least 3 reasons that generating a list of interested contacts is TANTAMOUNT to your success.
1. As your list grows so will your INCOME.
2. It changes your posture towards your prospects. You will be looking to qualify them for your time and not begging them to join your business.
3. If you have built enough value into your information when the automated system follows up with them they can’t wait to open up your email to find out more.
If you do one thing well this is the thing that you want to do well. Learn how to build a list by adding value to their lives, automate the follow up with valuable information given over time and create the posture with your prospects that brings results time and time again.
You’ll also need to know that adding value is not selling or pushing products on people. It’s about addressing irritations and frustrations that people already have and showing them how your company can fix those issues.
If you learn to do these things well then you have no problem building a highly profitable business.
