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My Thoughts and Life Experiences.
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31 Jul 08 Tired of the Old School Network Marketing Techniques?

Are you tired of the old school network marketing techniques? You know the 3 foot rule, hanging flyers, bugging your family and friends, and holding hotel meetings.

I know that when I first joined my first network marketing company, I was told to use these same techniques.  I was told to make a list of 100 people that I knew and basically call every one of them to ask and see if they would be interested in making some extra money.

I was only faced with questions I wasn’t able to answer, getting hung up on, and faced with nothing but rejection.

When I was officially shunned by everyone that I knew, all my upline told me to do was to go out and buy some opportunity leads.

This only led me to some more rejection and spending a bunch of money.

Now I was out of money, and had nothing to show for it.

Then just as I was going to give up, I found what I consider to be the “life saver” for my business.

This life saver I speak of was Mike Dillard’s 7 Day Free Video Boot Camp.

In these 7 free videos Mike explained how I could attract an endless stream of prospects to me ready to join and actually get paid to prospect.

These videos have really changed the way I do my business, and I think they can help you too.

You can get free instant access to these free videos here…

Magnetic Sponsoring

Enjoy,

Jason DeMars

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28 Jul 08 How To Generate Leads Using Web 2.0

There are thousands upon thousands of web 2.0 guru’s that will cause you to depart with your money more easily than Elizabeth Taylor departs from her husbands. And of course they’ll teach you important knowledge in regards to web 2.0, the best sites to use, how to use them, etc. But there is something important you need to understand.

There are such a multitude of different ways to market in web 2.0 that your head will spin if you try to do them all at once. You’ll never have the time and you’ll end up working harder doing that than you do at revenue generating activities plus you’ll waste about 4 to 6 months of your life with a scatter brained marketing campaign that has no distinct plan to it.

I’ve been there and I’ve done that. Here’s what my mind used to do when I would sit down at my computer, “I need to write two squidoo posts today and post comments on 2 squidoo articles that I also need to spend time reading. I need to post 3 Craigslist articles, write one blog post, shoot, I should really get around to making that video and wait a minute I need to fix my google adwords campaign, oh my goodness, I forgot write that ezine article yesterday, I have to get to that today. I need to send out a message to my facebook group, but first I need to update my profile and whoops I need to add more people to my group, wait I also need to add more friends.” And on and on and on, but in the meantime you have no focus, no distinct expertise that your business is suffering from no revenue and you are suffering from a headachine, neck ache from staring at your computer and your spouse is wondering if they will be able to pry you away from the computer for five minutes of “quality time” aka you talking about the great dreams you have for your home business!!

What’s the solution to the information and project overload??

Number one you need to focus. Pick 1 medium, focus on it and become an expert at it. Spend 90 days consistently doing this one activity and master it. Then you can move on from that and add other mediums. What you’ll find out is that you will begin to generate some leads and traffic from that one specific activity and when you start to generate revenue doing that guess what you can do? You can hire someone to work on another aspect of your business which if done properly will in turn generate more revenue.

If you’d like to become an expert at something and you don’t have a lot of money to spend on a course about it that is fine to. If you search hard enough you can find information throughout the internet on that given subject. If you want that information condensed into one place then find a specific course on it. I highly recommend you master one of the five activities found in Building On A Budget. The course is quite inexpensive and if you pick one of the five tactics and master it you will be well on your way to generating more leads using web 2.0.

Enjoy!
Jason DeMars

PS-don’t forget to get signed up for my FREE 7 Day Boot Camp that will teach you different tactics to generate leads. Pick one of the tactics and become the expert at it! You can sign up at the upper right hand of the blog.

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24 Jul 08 Why A Blog Is Key To Driving Traffic To Your Site

Those of you out there that want to generate traffic to your website, but are having trouble doing so this will be a great resource for you. Of all the web 2.0 variances out there probably the best way to get search engine traffic is through a blog.

This post is meant to give you the very basics of a blog. Within our eCourse that you can sign up to receive on the right hand side of the page we cover blogging and much, much more.

Why is a blog so key to getting more traffic?

The reason is it is exactly what the search engines are looking for. They want fresh, up to date and highly relevant content to provide their web surfers. A blog does exactly that. If  you update it regularly and have it set up properly it will be pinging various sites which are spidered by the search engine robots. So as you update it your pages will be found by the search engines.

Here are a few keys to good blogging;

  1. Pick a general topic and stick to that topic (internet marketing, your product, your company, etc.)
  2. Post quality interesting posts that have personality in them
  3. Be an expert on your topic
  4. Write press releases that are newsworthy and link back to your blog
  5. Encourage your readers to subscribe to your newsletter or RSS feed
  6. Add yourself to http://www.MyBlogLog.com
  7. Claim your blog on http://www.technorati.com
  8. Add http://www.feedburner.com to your site
  9. Add a signature to all emails with a link back to your blog

If you’d like to learn more about blogging and what specific program to use, how to use it and specific add-ons that work well to drive traffic to your blog please leave a comment below. I will make sure to follow up on your questions with another blog post if there is enough interest.

Again, make sure to sign up for our eCourse on the upper right hand side of the page.

Enjoy!
Jason DeMars

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22 Jul 08 Amazing New Google Keyword Tool!!!

For all you internet marketers you will be glad to know that google has introduced a new tool that literally blows the doors off of anything out there when it comes to keyword research. It tells you the volume of searches every month for a particular keyword and it also gives keyword suggestions. To view this incredible new business building tool visit https://adwords.google.com/select/KeywordToolExternal and best of all IT’S FREE!!!!

 

For those new to internet marketing I’ll let you know how to use this tool.

 

1. learn what keywords to target for getting backlinks and improving your search engine ranking

2. learn the best keywords to target using Google Adwords

3. market research when deciding to launch a new product or service

4. find out secondary terms that have high search volume

 

And the list goes on.

 

Enjoy!

 

Jason DeMars

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18 Jul 08 How To Find The Best Prospects

There are many different target markets when it comes to marketing your primary network marketing company. Eventually you want to target each and every market with a unique capture page for each of them.

The first market that I tend to target is for people who are actively searching for my company. These are hot leads because they are either looking for a website to sign up at or they are looking for the right team to join or are simply looking for free information on the company and how to build the business. A great way to capture their attention is to do an audio or video interview with a top leader in your company asking them about their secrets to success. Here is an example of a capture page that I am using for my primary company Xango.

What you are doing here is offering them a solution to their problem. They are looking for information about your opportunity and you are providing that in a unique way. You get their info and follow up with them with your auto-responder and give them a quick call using the techniques in Black Belt Recruiting and build your pipeline that way.

The second target market you can approach is people looking to make money from home. This is not as good of a market as those looking for your specific opportunity, but they are still good prospects to approach. You will want to have a generic capture page for them to opt in to.

The third target market to approach is other network marketers. This target market is more difficult to approach and it is a long term strategy. You probably won’t start sponsoring people immediately using this method, but you want to build relationships with them and build your pipeline with them by presenting yourself as a leader with information that they need. You can use this method by using a affiliate program like Magnetic Sponsoring.This is a great method because you can also make money while you are generating leads.

The fourth target market is product users. The best way to find product users is by targeting a specific illness that that person is dealing with. For instance if your product has helped others with arthritis. In a generic way you can present a capture page that says “6 ways to help arthritis” and allow them to opt in to a free report of some kind which sells your product as a solution.

You can use Google Adwords, Yahoo Search Marketing and also free marketing techniques as outlined in Building On A Budget. You will want to get to the place that you are generating a minimum of 20 leads per day using these techniques and calling them so that after a month you are building so much momentum you’ll need to get your team involved in contacting the leads, etc.

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16 Jul 08 Ezine Articles

A great way to advertise your business with article marketing is writing ezines. An ezine is basically a magazine article writting online, hence e-zine. There are a lot of ezine companies out there and many of them are decent, but you want to be with one that garners a lot of traffic and gives you credibility.

I know of no better ezine publisher than Ezinearticles.com. The reason they remain a leader amidst so much garbage is that they do not allow blatant promotion of companies or products. They are looking for moderate articles that maintain a proper balance of evaluating the product and providing solid information to readers. They do allow you to place a link within your text to one of your sites.

The ezine articles get you traffic in two ways. One they provide a means for you to increase your ranking in the search engines by allowing incoming links to your web site inside the articles and secondly the articles themselves will get ranked in the search engines.

Make sure you include your keywords that you want to be ranked for in the title and in the text. If you want to get traffic for your program make it a review of whatever it is and evaluate it honestly. Don’t just blatantly promote it.

Get out there and start writing. With ezines your work will need to be approved by the publisher because they will post it on their site and if it is good enough work they will email it out to their list and feature you on their home page.

Jason DeMars

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15 Jul 08 How To Sponsor 254 Reps In One Year

For all who are interested in sponsoring more reps…here is some great news. Coming July 22nd, 2008 will be a brand new training tool by Mike Dillard!

It is called Black Belt Recruiting. In it you will learn how Mark Wieser…Mike Dillard’s mentor…sponsored 254 reps in just one year.

It is a 3 video series that you can watch for free. Go to Black Belt Recruiting and watch these videos now.

Discover the following:

  • the one and only reason why a prospect will join you in your business
  • what to do to sponsor 15 to 20 reps each and every month
  • how to answer prospects that ask you how much you make
  • and much, much more

So go to Black Belt Recruiting and check it out right away.

Enjoy!
Jason DeMars

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14 Jul 08 Prospecting Skills

It is so important for you as a network marketer to develop your prospecting skills. You cannot hide behind the computer and become successful. You must have an overabundance of leads to contact each and everyday so that you are not in a place of neediness when calling your leads.

Have an abundance mentality when contacting your leads. Secondly, when calling your leads you need to be looking to qualify them as a prospect not selling them on your business. What that means is that you will be asking them some interview questions that reveals whether they will be a solid potential business partner. In turn this establishes you as a leader in their mind and tells them that they are in need of you not vice versa.

One thing you can do to get in the right mind frame is the next 5 people you speak to tell them no. Tell them they are not the person you are looking for. Be polite, but be a leader. They will respect you and it will do a lot for your confidence.

Third, let your tools do the talking and don’t be needy. You can 3way them into a business presentation or simply send them an email with a link to your site. Let them know you are busy and that they can call you back after they take a look at the website.

Remember, you have an opportunity for them…there are millions of other people in the world that would love to get involved in your business. You just need to find them and it is very important to have the right posture when dealing with your prospects.

Jason DeMars

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10 Jul 08 Are Squeeze Pages Really Dead?

I just came across this blog post by Tim Erway…most famous for his involvement in the creation of the runaway success MLM Traffic Formula.

Tim writes, “Is the squeeze page method dead?

How can I get around the “Google Slap” with my pay per click campaigns?

When, where and how should I use a squeeze page?

Contrary to what you may have heard, the squeeze page method is far from dead, and I encourage you to read on before you take your squeeze pages down simply because you read a report telling you otherwise.

That being said, there are circumstances where a squeeze page should NOT be the first step in the sales process, and there are some products and/or markets where a squeeze pages shouldn’t be used at all. Remember, before taking anyone’s advice as gospel (including mine), always test for yourself.”

This is something that I have not put a lot of thought into and that I am going to look into doing some tests on my own as well. Take a look at what Tim wrote in this blog post.

There is a subtle difference to what Tim is advocating here and what we are used to traditionally. The type of squeeze page he is advocating really provides a snippet of solid content and then for prospects to get the full story they actually have to put in their information. I think it is a great concept because the search engines are hungry for content and so are the searchers.

Enjoy!

Jason DeMars

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08 Jul 08 Writing Press Releases

A press release is a fantastic way to get the word out about your company and/or product. Many have used this to generate 80 leads in less than 1 hour of work.

Here are some criteria to meet with your press release.

  1. It shouldn’t be blatant promotion or advertising of your product.
  2. It should be newsworthy information.
  3. Make it time sensitive.
  4. Include a link to  your site, preferrably a tracking link so you know where your traffic is coming from.

Here is an example of a press release I recently wrote. Xango Success Secrets Revealed

The site that seems to be getting the highest ranking these days as far as the search engines go (based on the personal research I have done) is Free Press Release. You can post press releases for free or you can place a bid to have them ranked high on their home page.

Enjoy!

Jason DeMars

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